Lake Stevens 70.3 Event Lands Title Sponsor

(8-28-06) From Press Release - Premier Event Management and Ironman are proud to announce a multi-year agreement with Barclays North to become the title sponsor of the Ironman 70.3 Triathlon in Lake Stevens, Washington. The event, formerly known as the Lake Stevens 70.3 will now be referred to as the Barclays North Ironman 70.3.

Barclays North, headquartered in Lake Stevens, Washington has become one of the top residential and commercial real estate development companies in the western United States. Bill Burke, President of Premier Event Management comments on the new partnership with Barclays North, "This long-term relationship will ensure that our commitment to the Pacific Northwest meets the same level of commitment that has made Barclays North the leader in building communities and dreams for thousands of residents."

The Barclays North Ironman 70.3 is scheduled for July 8, 2007 and athletes can begin online registration for the 2007 event on December 1, 2006. The event will also include a new $30,000.00 professional prize purse and 75 slots for the 2007 Ford Ironman World Championship 70.3.

To complement the new title sponsor and the new prize purse, Premier Event Management is also pleased to announce a new host hotel sponsor for the 2007 Barclays North Ironman 70.3 Triathlon. The Holiday Inn Everett located less than 7 miles from the race venue will now become the home of all pre-race activities. From registration and packet pick-up to the new Barclays North Ironman 70.3 Fitness Expo, this hotel is the most convenient for competitors. To book a Barclays North Ironman 70.3 hotel reservation, please contact The Holiday Inn Everett at 425-339-2000 or by email at www.hieverett.com.

For further details on the new Barclays North Ironman 70.3 Triathlon from Lake Stevens, Washington, please log on to www.lakestevens703.com or contact Race Director, Bill Burke at 504-628-3155 or 866-454-6561. For more information on Ironman 70.3, visit www.ironman.com