Industry News: Las Vegas Marathon Lands Title Sponsor

(8-27-2007) From Press Release - Devine Sports, organizers of the Las Vegas Marathon, announced today that it attracted the first major sponsors in its three-year history to help further its position as the fastest growing "destination marathon" in the world. Earlier today, Las Vegas Mayor Oscar Goodman and County Commissioner Rory Reid announced Zappos.com as the title sponsor of the Zappos.com Las Vegas Marathon. The announcement was made in front of the "only in Vegas" Run-Thru Wedding Chapel, one of the defining features of the race which will be sponsored for the first time by FTD. The race also attracted a significant grant from Las Vegas Events to attract out-of-market participants.

Dr. William A. Burke, President of the Zappos.com Las Vegas Marathon, said that "In the first two years, our event grew by 50% participants. We are thrilled to have the support of both the world's leading online shoe retailer and flower delivery service, as well as Las Vegas Events, to take this event to the next level."

Mayor Goodman said: "As we welcome Zappos and FTD as the first sponsors of the Marathon, we'd also like to recognize Las Vegas Events for providing support to create awareness of this great event across the nation and around the world. This is a momentous occasion because it brings together three local organizations that are having an impact worldwide."

For more information about the Zappos.com Las Vegas Marathon, visit www.lvmarathon.com.